10,000 Retrace Steps of Srebrenica Genocide Survivors in Annual March on 20th Anniversary

MEDIA ADVISORY: July 7, 2015

For Release On:
Tuesday, July 7, 2015

Contact: Amber Khan

Women for Women International Joins Annual March of Peace from Nezuk to Srebrenica

WHAT: On the 20th anniversary of the Srebrenica genocide, 10,000 people from around the world are coming together for the Bosnia March of Peace, a 3-day, 75-mile walk to Srebrenica that retraces the steps of survivors who fled the attack. To honor the more than 8,000 people killed, a team of Women for Women International supporters from the United States and Europe will join local staff to march together and meet with women survivors who have rebuilt families and communities destroyed by the tragedy.

July 8: Marchers set out from Tuzla to Nezuk, the starting point of the Peace March.
July 8-10: Marchers follow path to Srebrenica with overnight stays in Kamenica and Srebrenica.
July 11: Marchers join Potocari memorial ceremony and return to Sarajevo in the evening.
July 12: Marchers spend day in Sarajevo before afternoon departure.

WHEN: The Peace March will take place July 8 – 10, 2015, with the Potocari memorial ceremony on July 11. Marchers will return to Sarajevo July 11-12.

WHY: Women for Women International was founded in 1993 to provide support to women survivors of the Bosnian War whose needs were not being met by other aid organizations. For more than 20 years, WfWI-Bosnia and Herzegovina Country Director Seida Saric, who will participate in the Peace March, has led efforts to strengthen women with training programs that have reached more than 61,000 women across 50 communities, including Srebrenica, and created more than 30 local associations that further women’s economic empowerment and advocate for their political inclusion, helping to transform her country.

The Srebrenica genocide was the worst atrocity in Europe since the end of World War II. This March of Peace is an opportunity to reflect as well as celebrate Bosnia’s emergence as a peaceful, stable country from a devastating war. The story of Bosnia 20 years after Srebrenica is one that reaffirms that those responsible for what happened at Srebrenica do not represent the spirit of the Bosnian people, and that women have and will continue to be instrumental to the development and success of the country.


Seida Saric, Country Director, Bosnia and Herzegovina
Seida Saric serves as the Country Director for Women for Women International – Bosnia and Herzegovina. She was the first Country Director for any WfWI country program, joining the organization in 1998. Under Ms. Saric’s leadership, WfWI developed its yearlong program to provide more than 61,000 women vocational and business skills training, rights awareness, health education, and emotional and financial support. In places like Srebrenica, she has worked to bridge religious and ethnic divides between communities and to rebuild trust through joint programming for women.

Brita Fernandez Schmidt, Executive Director, Women for Women International-UK
Brita Fernandez Schmidt serves as the Executive Director of Women for Women International UK. She is responsible for the operation and management of Women for Women International in the UK and Europe.


Jennifer L. Windsor, Chief Executive Officer, Women for Women International
Jennifer L. Windsor serves as the Chief Executive Officer of Women for Women International, where she sets the strategic vision, mobilizes resources, and leads 550 staff across 11 international offices. For more than 20 years, Women for Women International has supported more than 420,000 of the most marginalized women in countries affected by conflict and war to access the knowledge, skills, and resources they need to be catalysts for change in their lives and families.

MEDIA VISUALS: Participants during the March of Peace, local women’s associations formed with support from WfWI, March participants meeting survivors of Srebrenica, March participants at memorial ceremony at Potocari on July 11.

About Women for Women International

Since 1993, Women for Women International (WfWI) has provided women survivors of war, and conflict with resources to move from crisis and poverty to stability and self-sufficiency. WfWI delivers these resources through a tiered, yearlong program that begins with direct financial aid and emotional support. Participants also learn about their legal rights; receive life-skills training such as health awareness, numeracy, budgeting and saving, decision-making and negotiation, and civic participation; learn business and vocational skills; and gain access to income-generating activities where they can apply those skills and begin moving towards economic stability. Along with helping more than 420,000 women in the past 20 years to rebuild their own lives and those of their families and communities after war, WfWI uses its voice to call global attention to the unique role that women play in advancing peace throughout society. WfWI works in Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan.