Women for Women International partners with Space NK apothecary in launching “IN PEACE” perfume
Proceeds of sales will benefit women in war-torn countries
Washington DC, May 8, 2012- Women for Women International (WfWI) announced today it had joined forces with the renowned SpaceNK apothecary store to launch an exclusive perfume together, “In Peace.” 10% of net profits from the sale of each bottle will go directly to Women for Women’s sponsorship program which supports women survivors of war to enable them to rebuild their lives. In making the announcement, Women for Women International COO Andree Simon said, “We are so grateful to the vision of SpaceNK founder Nicky Kinnaird for agreeing to partner with us and promoting ‘In Peace.’ Fragrance has the ability to capture attention in the most subtle of ways, and this perfume will really help make a difference to the women we serve in drawing awareness to their plight.”
The long-term vision for “In Peace,” is that it will become a top tier lifestyle brand that promotes peace through business and trade. The profits from the sales will be invested in WfWI’s Life Skills training program in 8 war torn countries including Afghanistan, and Iraq. It is through this 12-month program that women have access to business training, including vocational skills, entrepreneurship and financing a business. They also receive training to help them deal with the social and emotional consequences of war.
Nicky Kinnaird, founder of SpaceNK said, “When it comes to charitable initiatives I am very careful that our associations are heartfelt and genuine. I don’t believe in getting involved unless you can make a real difference and with IN PEACE we have the opportunity to do just that. I felt a natural affinity with the work of Women for Women International when first approached about partnering for the launch of IN PEACE. Women have a great ability to build connections that ultimately make great things happen.”
In 1993, beauty entrepreneur Nicky Kinnaird founded the luxe boutique Space NK. What began as a single location in Covent Garden, London, showcasing Kinnaird’s personal selection of beauty discoveries from around the globe, soon became the destination for the world’s most sought-after cult products and beauty solutions.
Space NK apothecary, has 21 stores in the United States, 6 free-standing and 15 shop-within-shops in selected Bloomingdale’s. All stores are staffed with highly trained skincare specialists and makeup artists who give each customer unbiased, expert advice, across 60+ different brands, prescribing personalized beauty solutions. “In Peace” will cost $75 and will be sold exclusively at Space NK stores and spacenk.com beginning May 8, 2012.
For nearly two decades Women for Women International has helped over 317,000 women survivors of war move from crisis and poverty, to stability and self-sufficiency. The organization works in Afghanistan, Bosnia and Herzegovina, Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda and South Sudan.